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Illustrations, typography - Persil, Arsenal, Bukayo Saka - Lola MullenLowe, Madrid
 
Executive Creative Director: Tomas Ostiglia
Creative Directors: German Riveria, Diego Vieira
Associate Creative Director: Diego Vieira
Art Directors: Yan Graller, Pedro Mezzini, Diego Vieira, Alan Chung
Head of Design: Yan Graller
film director: Vellas



Persil plays the villain to promote their new capsules. To promote the new Persil capsules, a short film was created starring Arsenal and England star Bukayo Saka, featuring Persil’s newest product as the villain of the story Additionally, the film was teased with a hand-crafted poster campaign all over North London, featuring a little secret: seven of them bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector's items.

   
 



signed posters:









unsigned posters: