Executive Creative Director: Tomas Ostiglia
Creative Directors: German Riveria, Diego Vieira
Associate Creative Director: Diego Vieira
Art Directors: Pedro Mezzini, Diego Vieira, Alan Chung
Head of Design: Yan Graller
film director: Vellas
To promote Persil’s new capsules, Lola created a touching three-minute film starring Arsenal and England star Bukayo Saka. The story follows the journey of a young Arsenal fan whose prized shirt, signed by his idol, falls victim to an unexpected villain – Persil’s new capsules with first-time stain removal.
But every great film, deserves a poster…or seven. That’s why we teased the film with a hand-crafted poster campaign all over North London, featuring a little secret: seven of the posters bore the authentic signature of Saka, turning our outdoor advertising into highly sought-after collector’s items.
![](https://freight.cargo.site/t/original/i/517187e0627c699da8e141a975b5ba987ee590ada5f86652449c7606257a7d87/Screen-Shot-2024-03-25-at-16.16.22.png)
![](https://freight.cargo.site/t/original/i/ac58e9a66d25e341800067f019461ad283c75b4303557ce425191958649a3d98/Screen-Shot-2024-04-13-at-18.08.53.png)
![](https://freight.cargo.site/t/original/i/35aef8ce54375a9ba9f2686b18733b32ba56b24da4b04540f872702b38a3c198/Screen-Shot-2024-03-25-at-16.05.50.png)
![](https://freight.cargo.site/t/original/i/2a31aa74e29bee08f5ae55910007dfb434402bd996d280050a24bbcea05d950b/Screen-Shot-2024-04-24-at-13.29.53.png)
![](https://freight.cargo.site/t/original/i/20d8d2fc3f13d287d8c8b6f10e1c97e09631eb63b9e04e2f29060ea812ffd22f/Screen-Shot-2024-04-13-at-18.06.23.png)
![](https://freight.cargo.site/t/original/i/98bada1749003e671454ee75cbac01befd9eefab3f37d2ebcfb4903bc302d750/Screen-Shot-2024-03-25-at-16.07.12.png)
![](https://freight.cargo.site/t/original/i/af5ef6ae337387ab50292fdcc5a1afd4ba11109211d6839c9921c0ae274a5289/Screen-Shot-2024-04-13-at-18.10.39.png)
![](https://freight.cargo.site/t/original/i/47f216d31cd6f22e58c5bfffe3e1668da7702a86c2d1bbc6ab1a999a6a56810d/Screen-Shot-2024-04-01-at-16.16.07.png)
![](https://freight.cargo.site/t/original/i/a9aaf941309dee31931ced2bdaaceee8590c0ccf89ec6bcf22d971ae60d0f615/Screen-Shot-2024-04-13-at-18.11.25.png)
![](https://freight.cargo.site/t/original/i/c00f5d622b6408e5f339e1559185fff6f7ec32cb5e74b553b78fc6f2d8fe83b3/Screen-Shot-2024-03-25-at-16.06.46.png)
![](https://freight.cargo.site/t/original/i/42328ec78d10f80b6efe23193902de91528bda29de3dbcd3e51b9492e43c7627/Screen-Shot-2024-04-01-at-13.41.59.png)
![](https://freight.cargo.site/t/original/i/43e6c461eaeab6dfb8b119518775163666853013d928fa051be8adc5343c0934/Screen-Shot-2024-04-13-at-18.12.19.png)
![](https://freight.cargo.site/t/original/i/a42fa941859b5f7f1ed6165a48802162202238a43fd58e44c6eb943db3dbeeb3/Screen-Shot-2024-04-01-at-13.24.55.png)
![](https://freight.cargo.site/t/original/i/b0a1660aab180e15fbab67bbea48c44c06f48b99b5efc79b88d8682bcc69e977/Screen-Shot-2024-04-01-at-13.21.16.png)
![](https://freight.cargo.site/t/original/i/92f1742f45a1e45a86762610ac0fcb8041eaf97a949e7fe04af956b337aa83d6/Screen-Shot-2024-04-24-at-13.30.02.png)
![](https://freight.cargo.site/t/original/i/80484dd188a523069b9e290a5e3f7dd963169b1187253779de73f810700d517d/Screen-Shot-2024-04-01-at-13.19.30.png)
![](https://freight.cargo.site/t/original/i/a3a78029a569d8b79a760e7fb764ec4319f1ad4ebb3e9a3d21a3773ed907030c/Screen-Shot-2024-04-01-at-13.16.44.png)
![](https://freight.cargo.site/t/original/i/940682ad6f332d6ff5b6b0a4dbadcd6fe12426d1621c18113ac55b90285f3677/Screen-Shot-2024-04-24-at-13.30.35.png)
![](https://freight.cargo.site/t/original/i/410a91d39cf5d210bc2fc8c6afcd0207ca91183a92ee897ad072c2161922a55e/Screen-Shot-2024-04-01-at-13.16.09.png)
![](https://freight.cargo.site/t/original/i/6bb538fc6f80866949d2d9066261c42beab3524bf33953016bc5b6fa3a5a228c/Screen-Shot-2024-03-25-at-16.21.43.png)
![](https://freight.cargo.site/t/original/i/e80543e18d44710f25c44c1aed91a4e3f70538c722715c28118f014f02b7d40b/Screen-Shot-2024-03-25-at-17.01.17.png)
signed posters:
![](https://freight.cargo.site/t/original/i/6fcbd9e6bd71f6909f69fc8bf0473b31fc6c9cdaa571d6a59a2d0724e2c82da9/auto-gif.gif)
![](https://freight.cargo.site/t/original/i/d732d863f98464bb0d05fa520f66308b1aae945ac7eb3154facc17ce1e031f29/-S2.jpg)
![](https://freight.cargo.site/t/original/i/ef14eba38ba15462f16ab9eddfa1dc8084f15c6a4372d84652a47ed7031a26ee/-S3.jpg)
![](https://freight.cargo.site/t/original/i/317608fcaddcdd1c55e6b39026c0711c076aaa1bdda698bf68592c889358f24d/Screen-Shot-2024-04-24-at-13.29.23.png)
![](https://freight.cargo.site/t/original/i/6744e6f0613e6e178ec21c03e0dffc0949b56c9016fd7311c3e5ec25ffe6ec56/-S5.jpg)
![](https://freight.cargo.site/t/original/i/47dad534a1bcbdc45bd20991d334e98c15814049de6a76d47336da2009c6f8f2/-S6.jpg)
![](https://freight.cargo.site/t/original/i/aadbf86b016fe6609feff81d53422baa32ca74b2279e4615f8a847c2e3bad8b7/-S7.jpg)
![](https://freight.cargo.site/t/original/i/ab5d25f030015c71a913cbff7e06b9ebdb702b665a9bce1299eae5b762ccfd1f/-S4.jpg)
![](https://freight.cargo.site/t/original/i/9d49ab428495181e2d22c01ac9e8b49819200a747345d9d4ea13b64debd02275/Screen-Shot-2024-03-25-at-16.14.18.png)
![](https://freight.cargo.site/t/original/i/714141dd0ab9b15194f90927c5304636704f5ec0a68a36d901391295e986e0eb/Screen-Shot-2024-04-13-at-18.15.49.png)
unsigned posters:
![](https://freight.cargo.site/t/original/i/3679d14732162001860290945ac2bb4dc82e88995c2125b956cf4a7347189f0e/Unsigned-20.jpg)
![](https://freight.cargo.site/t/original/i/96865e998b924265bb05182a30deb3e76529dbf1b63f356e9e465013d1e8e481/Unisgned-19.jpg)
![](https://freight.cargo.site/t/original/i/237357af2c1c3061249e72f53310962996948a57af5af639663a598f926ae183/Unsigned-1.jpg)
![](https://freight.cargo.site/t/original/i/96bbfe04c747a0f969e509e31bea1794bcf7687e66b9c5140f5f07ce1133c065/Unsigned-2.jpg)
![](https://freight.cargo.site/t/original/i/b3f07f1994ed8a35e322e5fd14ccf601394520f0306d2b37ad5b3840f22f7e8a/Unsigned-3.jpg)
![](https://freight.cargo.site/t/original/i/e245da51920c3e6643df5aeb28e86d7a4169448386a57177b1a778a6574b8f87/Unsigned-4.jpg)
![](https://freight.cargo.site/t/original/i/3208fb1bfb3bf4fd89d21f46646c60a081d64979d93d3a5c854ddd725ff57e05/Unsigned-5.jpg)
![](https://freight.cargo.site/t/original/i/197a13bc7d0c543c4cc3db16d92a758b19425d47466ab5d0e31809ad9238c84a/Screen-Shot-2024-04-13-at-18.17.14.png)
![](https://freight.cargo.site/t/original/i/119f1792a6831715de3920b78835a3c493ab80cb87b5fca22b4dc631eab565ff/Unsigned-7.jpg)
![](https://freight.cargo.site/t/original/i/65863d1e987888777faf31a3681a019e51e16a80f4447232b66873a80af9ca0b/Unsigned-8.jpg)
![](https://freight.cargo.site/t/original/i/8144cdbb69d107f58ab9998bcffc5a447481488d17c48d9af8741ce4745d9794/Unsigned-9.jpg)
![](https://freight.cargo.site/t/original/i/a63d05137ada73eca723390923f77c9656289382189f0856f2fa2827a2f53bac/Unsigned-10.jpg)
![](https://freight.cargo.site/t/original/i/db68f8f71bcc1635fffabf15662cfc33fb027a33959b7b9727a91611fb830674/Unsigned-11.jpg)
![](https://freight.cargo.site/t/original/i/05cdc5e93011d4ff5d0926ef835e58b457d61b077ad481f479404ef3000b92c3/Screen-Shot-2024-04-24-at-13.30.25.png)
![](https://freight.cargo.site/t/original/i/2e9eb7b0b30585d2bdddec2620e6d41f664660aaf27a843d3e96de702d6e2b37/Unsigned-12.jpg)
![](https://freight.cargo.site/t/original/i/b013fdd65f901b91779ff5b463ac146fceef8f5016d4e0c07ccd13c3b5d43d56/Unsigned-14.jpg)
![](https://freight.cargo.site/t/original/i/67a189bcd397cc5abff7f475dadd61c90c5116de281b4984b81ddf5f9d07b599/Unsigned-15.jpg)
![](https://freight.cargo.site/t/original/i/3fb80c114287c85aaf77bbe422604c0cd37354ff4f9acea4d8a05d8fd8bb517f/Unsigned-16.jpg)
![](https://freight.cargo.site/t/original/i/9578d107873cbb60c804eb635b6444e616a82cbe1e55f51b8fbf2117ec148465/Unsigned-17.jpg)
![](https://freight.cargo.site/t/original/i/f90c9cc48f5774353bd05821c593dc18455c6c783a78dd095add5a89d9f1b9ef/Unsigned-18.jpg)
![](https://freight.cargo.site/t/original/i/f233ecdb90994df6eef147050c690e19de6edd6f3d0588ffb14943f14ab0b8b2/Unsigned-21.jpg)
![](https://freight.cargo.site/t/original/i/ed3edc53ea0b4e11d97fd8ecd1cf45ffa008946f26e5276f6ba2dad094ac9305/Screen-Shot-2024-04-01-at-16.20.12.png)
![](https://freight.cargo.site/t/original/i/b4937bb40c3b58e479816ae1e7c4f4125efcb6c93df4693ac4de0b13f03d559c/Unsigned-6.jpg)
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