Executive Creative Director: Tomas Ostiglia
Creative Directors: German Riveria, Diego Vieira
Associate Creative Director: Diego Vieira
Art Directors: Pedro Mezzini, Diego Vieira, Alan Chung
Head of Design: Yan Graller
film director: Vellas
To promote Persil’s new capsules, Lola created a touching three-minute film starring Arsenal and England star Bukayo Saka. The story follows the journey of a young Arsenal fan whose prized shirt, signed by his idol, falls victim to an unexpected villain – Persil’s new capsules with first-time stain removal.
But every great film, deserves a poster…or seven. That’s why we teased the film with a hand-crafted poster campaign all over North London, featuring a little secret: seven of the posters bore the authentic signature of Saka, turning our outdoor advertising into highly sought-after collector’s items.
signed posters:
unsigned posters:
